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Google Analytics (abbreviated GA) is a free service
offered by
Google
that generates detailed
statistics about the visitors to a
website. Its main highlight is that the product is aimed at
marketers as opposed to
webmasters and technologists from which the industry of
web analytics originally grew. GA can track visitors from all
referrers, including
search engines, display advertising,
pay-per-click networks,
email marketing and digital collateral such as links within
PDF documents.
Integrated with
AdWords, users can review online campaigns by tracking landing
page quality and
conversions (goals). Goals might include sales, lead generation,
viewing a specific page, or downloading a particular file. These can
also be monetized. By using GA, marketers can determine which ads
are performing, and which are not, providing the information to
optimise or cull campaigns.
GA's approach is to show high level
dashboard-type data for the casual user, and more in-depth data
further into the report set. Through the use of GA analysis, poor
performing pages can be identified using techniques such as funnel
visualization, where visitors came from (referrers),
how long they stayed and their geographical position. It also
provides more advanced features, including custom visitor
segmentation.
Users can officially add up to 50 site profiles. Each profile
generally corresponds to one
website. It is limited to sites which have a traffic of fewer
than 5 million pageviews per month (roughly 2 pageviews per second),
unless the site is linked to an
AdWords campaign.
Cerpag.ir receives feedback from its
Google Analytics account. We change our keywords and data to ease
your search and cooperate with other sites for sponsor shipping and
other marketing occasions.
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